How to tell an "ideal" story in 30 minutes is a coup for the brothers.

Source | film and television monologue

Author | Pomegranate

In the picture, an ordinary old man and an ox are guarding the tomb, and they go to Qiu Lai in spring, where flowers bloom and fall.

He is Zhang Jueqian, the father of Zhang Renya, the guardian of the first party constitution. In order to entrust his son, he made up a story of "the son died outside" and hid the communist party Declaration in his son’s cenotaph, and guarded it for more than twenty years.

People guess whether he guards the treasure, but few people know that he guards his son and his faith.

In the unit "Guarding" of TV series "Ideal Shines on China", Zhang Jueqian’s ordinary and great life reappears in front of the audience.

Ideal Shines on China is an important theme creation to celebrate the 100th anniversary of the founding of the Communist Party of China (CPC). Unlike many TV series with grand propositions, the topic selection of Ideal Shines on China avoids familiar high-profile figures and is mostly unfamiliar faces of the audience.

This is the case with Guardian, and so is the fifty-fifth letter.

Recently, the film and television monologue interviewed two directors, Xiaoou Zhao and Zhao Xiaoxi, and reviewed this wonderful experience with them and looked forward to the new direction in the future.

Xiaoou Zhao and Zhao Xiaoxi are with the general director Dongyu Fu.

Of the 40 stories in Ideal Shines on China, Guardian and Fifty-fifth Letter are two units with slow rhythm and few conflicts.

The former is aimed at Zhang Renya and Zhang Jueqian, the father and son’s lifelong waiting and guarding, while the latter starts with the letters of Chen Yian and Li Zhiqiang, the husband and wife, showing the feelings of people who are dedicated to the revolution. Both stories are told, hitting the hearts of the audience in the spring breeze and rain.

In fact, this is also the effect pursued by the two directors.

On the topic selection, Dongyu Fu, the general director, gave the director great autonomy. After watching the whole prototype story, each director can submit five target topics, and finally pick out two of the five topics that are the most sparking and touching.

In this respect, the goals of Xiaoou Zhao and Zhao Xiaoxi are clear from beginning to end: text first, theme second, emotion first.

In Xiaoou Zhao’s view, theme creation is not a shackle for them, but a positive theme orientation. He hopes that there will be a breakthrough in the form of expression. "When a director shoots a work, the first thing he needs to look at is the perspective. From different angles, the story will show different styles. After reading 40 topics, we set a standard, that is, we hope that this story is good-looking and worthy of refinement. Because only by looking good can the audience understand what the story wants to express. "

Zhao Xiaoxi on the left and Xiaoou Zhao on the right chat with actor Lin Yongjian.

On this premise, Guardian and Fifty-fifth Letter came into the sight of Xiaoou Zhao and Zhao Xiaoxi.

Without a strong narrative style, these two topics are more in line with the China population’s "great voices are heard, elephants are invisible" and "like a cup of tea, it can make the audience taste slowly, and the taste will have stamina in the end. You will know the weight of the phrase’ Red China will definitely appear’ that the people in the play have been saying. " This is the goal that Xiaoou Zhao and Zhao Xiaoxi are eager to achieve.

But after the choice, the problem really came.

If the audience watched TV dramas like reading novels before, the impression of Ideal Shines on China is like a poem. Each episode is about 30 minutes long, with concise length and light weight, and tells a long or short story of the times.

Although the form is novel, it also brings a big problem to the two directors: how to tell a person’s decades in half an hour? How to make every minute of the play have enough information to output? How to make the plain story firmly grasp the audience’s sight?

"I think that the most important thing to tell a story that spans several decades is to firmly grasp the motives, motivations and goals of the characters, and try not to talk about the side details." In Zhao Xiaoxi’s view, the shorter the space, the stricter the requirements for narrative structure and logic.

Therefore, although there are regrets, trade-offs are essential.

In the first edition of the script, whether it is Guardian or Fifty-fifth Letter, the writers Chen Xuan and Hu Yating are full and true in the details of their lives. For example, the separation of Zhang Jueqian and his second son in Guarding, the villagers’ comments on Zhang Jueqian’s behavior, and the fifty-fifth letter in which Li Zhiqiang made a cot and clothes for his children, as well as the sacrificial Zhang, are all described in detail.

However, after comprehensive consideration, Xiaoou Zhao and Zhao Xiaoxi decided to reluctantly give up what one favours and delete some "branches and leaves". "Because" Ideal Shines on China "is not like a TV series, many relationships can be discussed, so we just need to tell a character or a story thoroughly."

The story can flow smoothly, but in terms of details, Xiaoou Zhao and Zhao Xiaoxi hope to give the audience enough detailed and thorough feelings.

"We chose the story before the founding of the People’s Republic of China. In fact, the shooting process is more complicated than modern drama." In Zhao Xiaoxi’s view, although there was more room to play before the founding of the People’s Republic of China, all kinds of historical details had higher requirements than modern dramas. "If the props and details of the era are wrong, it will be difficult for the audience to have a sense of substitution in that era."

Therefore, even a 25-minute short play, Xiaoou Zhao and Zhao Xiaoxi did no less research, data collection and on-the-spot investigation than a long TV play.

"When filming Guardian, I went to Zhang Renya Memorial Hall. It is not only to understand his life experience, but also to examine some details of that era. Including what kind of leaflets Zhang Jueqian saw at that time, I went to the historical materials museum to check a lot of samples for reference. What version of the communist party Declaration is buried under the tombstone, what kind of blood has just been obtained, and what it is like to dig out from the tomb, we must verify it. "

If the preparatory work for Guardian is a primary edition, then the preparatory work for Fifty-fifth Letter is an advanced edition.

What are the 55 letters of Chen Yian and Li Zhiqiang in the play? Has the handwriting changed? What were Chen Yian’s clothes like in different wars? How did it change before and after joining communist party? Although these shots are all a flash, the weight of history is on them, and Xiaoou Zhao and Zhao Xiaoxi dare not be careless.

In addition to verifying props, before filming "The Fifty-fifth Letter", Xiaoou Zhao and screenwriter Hu Yating also visited Chen Yian’s descendants in depth to learn about his life. "What kind of house does the mother live in, how did her mother bring him up, and what is the father in her mother’s mouth?"

Even the drama of Chen Huangming, the son of the opening credits, looking for the restorer Lao Yuan with old photos is a true story that he and the screenwriter learned in the investigation of collecting wind. Later, at the suggestion of Liang Zhenhua, the chief screenwriter, Xiaoou Zhao and Zhao Xiaoxi took this scene as a breakthrough point to connect the past with the present and look back on the past from the perspective of modern people.

This has also become a design widely praised by the audience. Compared with the story of Gao Dan, I just want to take a look at the story of my father’s son, which is ordinary but very substitutive.

In fact, this kind of treatment also contains some selfishness of Zhao Xiaoxi. For a long time in the past, he was partial to Yu Hua’s Living. The narrative that tells the story of an ordinary person’s life has touched him greatly. Therefore, he also hopes that through this opportunity, he will tell the sufferings and joys of ordinary people in that era.

This point is also shown in "Guardian". For example, when entrusted by his son, Zhang Jueqian’s first reaction was to care whether he was injured. Before sending my son away, I want to put four eggs on him; In the long wait year after year, the ox who accompanied him was only left with a bell …

 

"In fact, these two units are all about concretizing beliefs into emotions. Zhang Jueqian chose to guard the communist party Declaration because of the affection between father and son. Because of love, Li Zhiqiang and Chen Yian chose revolution and waiting in turbulent times. They all have human feelings before they can rely on their beliefs. "

Draw nutrients from the most solid soil, so that Guardian and Fifty-fifth Letter can stand firmly on the balance pole of documentary and drama. In this regard, Xiaoou Zhao and Zhao Xiaoxi feel gratified, but also very grateful for the support and help of the team behind them.

"It is a very happy thing that everyone can agree with a goal and then continue to contribute to it." Xiaoou Zhao and Zhao Xiaoxi always believe that the production of a good drama needs all the trust on the professional basis.

"Our screenwriters are very supportive of our changes, and they have also given us great help. For example, Hu Yating, the screenwriter of "The Fifty-fifth Letter". Her brushwork is exquisite, and her desk work is fully done. She has written many small details that have not been photographed in the play. We have held many creative meetings together and solved the problem bit by bit, and finally we presented such a work. "

Such a creative concept is also what Xiaoou Zhao and Zhao Xiaoxi long for. Therefore, they chose to reach a strategic cooperation with Hello Youth Media led by Liang Zhenhua, the chief screenwriter of Ideal Shines on China.

"After the cooperation of" Ideal Shines on China ",I am very happy to cooperate with companies with original ability and production ability, hoping to combine our advantages and create better works for everyone in the future."

This will be a win-win cooperation. Based on creation, all things can be born.

- 

There are flowers in bloom, and I’m going to run to this spring date ~

Wenlv Changsha

A blessed spring

Spring is full of flowers everywhere.

Take a stroll in Martyrs Park and Moon Lake.

Climb to the top of flowers and linger between flowers and lakes.

Smell the flowers and listen to the birds.

Feel the gentle care of nature

When the wind comes, it’s better to chase flowers ~

Changsha Garden Ecological Park is blooming ~

Yumeiren, Xilincao, Ranunculus and Rhododendron are open for the second time.

Walk into the real Monet Garden

Who can refuse the feeling of spring ~

Xiaohongshu @ wo Xi ya ya

zi feng park profile

Rows of creepers covered the viaduct.

This is a romance that belongs to nature alone.

The Wizard of Oz Reality Edition Secret Land

Little Red Book @ Cousin Long Legs

There is an appointment in spring, and the flowers are not mistaken.

Haitang is brilliant, with clouds and snow piled up.

Yuehu Park all loves

The fatigue of the week has dissipated.

Xiaohongshu @ Mu Zi ~ Smile Rainbow

Does every school have a wisteria trellis like this?

Herun Garden Farm takes you back to your schooldays.

Chatting with memory at the foot of spring about school time.

Xiaohongshu Herun Garden

In an amusement park

You can see all the flowers that represent spring.

Changsha window of the world celebrates spring.

Who doesn’t rush here ~

Xiaohongshu Steel Li Dafa

Hang one’s head, look up, stop ……

This spring

Xiaobian takes you to unlock the new little red book popular flower chasing posture.

Let’s play something new.

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@ toothpaste Soda

Love the nipple of peach

It’s just across the garden

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Who said that taking flowers can only go to crowded places?

It’s also good to shoot downstairs!

Spring came to my downstairs during my lunch break.

Going downstairs is spring ~

Xiaohongshu @YANGY @ Leave me alone @ Everyday as usual @1 orange @ Brother Fei is the coolest.

Cut through thorns, flowers come in person

Let’s spend this spring.

Measure the fragrance of flowers with your feet.

Record the beauty of flowers with a lens

Right now.

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Only in the new year will there be "money to spend"

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Original title: "There are flowers in bloom, I will run to this spring date ~"

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Laugh till you get angry! CCTV’s "Everyone loves made in China" home appliances live broadcast "explosion point" constantly.

  What is the painting style of the three giants of color TV "forcibly" in the same frame? The "blind box" lottery to bring goods is not awkward and a little happy? Xiao Ni and Yi Yi, two hosts, one is the bad COP and the other is the bad COP. What’s the matter with bargaining and cutting the boss’s nerves?

  On the evening of June 7th, CCTV’s "Everyone Loves Made in China" brand helped Gome.A 3-hour live webcast created a sales volume of over 720 million, a cumulative viewing volume of over 60 million, and a topic reading volume of 380 million in Weibo.

  The gratifying data is only one aspect. What’s more interesting is that the live content is constantly exploding, which can be said to be a "mudslide" with live goods!

  "Explosion point" 1: The three giants of color TV love each other and kill each other "forcibly" in the same box.

  Hisense, Skyworth and TCL, three famous brands in China color TV industry, account for more than 50% of the domestic market. For decades, the three giants fought hand to hand, and you chased me, which can be said to be the romance of the Three Kingdoms in Wei Shuwu.

  Our program planning director, "Evil is born with courage": What will happen if these three families are put together at a table?

  So there was this style of painting:

  Hisense said: My laser tv represents the next generation of technology, which is eye-protecting, authentic and vivid in color. Even Van Gogh’s famous paintings can be confused with the real ones.

  Skyworth said: My OLED TV is second to none, and it is most suitable for watching shopping programs. I can clearly see the red number.

  TCL said: My TV is not only a TV, but also an intelligent robot. I don’t need hands for voice dialogue and film selection.

  You see, everyone praises himself, and no one obeys anyone. However, when Wang Junzhou, president of Gome Retail, talked about the history of the rise of household appliances in China, the three giants shed tears at the same time, and sent out the same feeling: China’s household appliances enterprises were not easy, and they started to imitate from the 1980s. At that time, when we looked around, they were all dominated by European, American, Korean and Japanese brands.However, China’s household appliances people are not discouraged, and they are catching up bit by bit. Now, they have not only topped the world in terms of output and sales, but also stood in the forefront of the world in technology, and some technologies are still ahead of the world.

  As the saying goes: the Big Three love each other and kill each other, and once they get together, they will forget their enmity.

  "explosion point" 2: "blind box" brings a lot of joy.

  Can there be a new way to play live with goods? On June 7th, during the live broadcast of "Everyone loves Made in China", our program planner came up with a coup: "blind box" with goods.

  What is a "blind box" with goods? This link includes the boss’s all-in-one cooker, Jiuyang soymilk machine, Angel water purification system and Cobos sweeping robot. Just as the bosses of four enterprises prepared a set of self-boasting words, they were eager to try. Wait a minute, I have four cards here, and I have written four products. Whoever draws which card will bring the goods for that product.

  The four bosses looked at each other: Why not follow the script?

  A dramatic scene appeared — — In the process of drawing lots, it was a strange coincidence that all four people got their own products, and the four bosses secretly rejoiced: It was just to scare us.

  The boss of Boss Electric Appliance was about to burst into tears. The host was quick-eyed and grabbed the card and exchanged it with the card in the hand of another boss next to him: Sorry boss, you can’t bring goods for yourself yet.

  … …

  An interesting delivery actually gave birth to the story of "civet cats for princes".

  As the saying goes: the blind box is a strange move, and the ups and downs of the story depend on it.

  "Burst point" 3: ruthless and ruthless, really bargaining.

  The three-hour live broadcast sold 720 million, relying on real discounts. There is a tacit cooperation between "Wang Yidao", "Counting Nihao" and "Iraqi Ruthlessness".

  Wang Junzhou, president of Gome Retail, is a veteran of the home appliance industry. This live broadcast can gather more than 10 BOSS delegations, which largely reflects the appeal of Wang Junzhou. Unexpectedly, an expected "Friends"-style warm-hearted drama turned into a "western" with pleasure and enmity.

  In the white electricity link, the "old enemies" of Haier and Midea were manipulated by Wang Junzhou, causing sparks.

  Haier took out the maternal and child refrigerator and washing and drying kit at the bottom of the closet, while Midea offered a wall-breaking machine and windless air conditioner with high cost performance. Although the products didn’t play hardball, in terms of price concessions, they still couldn’t stand the shock of Wang Junzhou and dived in succession.

  Li Huagang, the chief experience officer and vice president of Haier Group, is also a veteran, but under the haggling price of his old friend Wang Junzhou, he even forced out a great discount on buying a casarte refrigerator to send the latest Huawei P40 mobile phone.

  Wu Haiquan, president of Midea Group in China, also failed to recruit Wang Junzhou’s step by step. An air conditioner dropped 700 yuan and a sweeping robot was given 800 yuan.

  Different from Wang Junzhou’s big talk, the hosts Nigmat and Yi Yi played a "double spring".

  Xiao ni deserves to be the four-character brother of CCTV boys, and the goods are too stable! The business leaders were cut to the death by bargaining. Boss doesn’t give cheap? Turn your head and go! After lowering the price, it is necessary to "threaten" Boss— — "If it’s not the lowest price in the whole network, I’ll really go to your house and dismantle the water purifier" … …

  Yiyi even gave everyone "grinding soybean milk" and "taking a group photo" to continue to strive for overweight benefits for the audience.

  As the saying goes: hard and soft are applied without mercy, and the big brother is defeated. A live broadcast with both benefits and fun, and a gathering of "fireside night talk" have added many topics to CCTV’s "Everyone loves Made in China" brand boosting action. This is the beginning, and we will bring you more interesting and affordable programs.

  Everyone loves to make it in China. Don’t you make it yet?

Beijing BJ60: Pre-sale of Chengdu Auto Show/Listing of Guangzhou Auto Show

  [car home Information] Recently, we learned that (|) will be pre-sold during the Chengdu Auto Show, which will open in late August, and will be officially listed during the Guangzhou Auto Show, which will open in November. The car is equipped with a 2.0T+48V motor, with a non-loaded body and an independent suspension.

Beijing Cross-country Beijing BJ60 2022 2.0T Basic Model

Beijing Cross-country Beijing BJ60 2022 2.0T Basic Model

  The front face of BJ60 is a family-style design style. The five-hole grille is integrated with the LED light groups on both sides, supplemented by a lot of chrome decoration, but it still highlights the hard-core style. It is reported that it will be equipped with a welcome mode and intelligent interactive lights.

Beijing Cross-country Beijing BJ60 2022 2.0T Basic Model

  In terms of body size, the length, width and height of the car are 5040/1955/1925mm and the wheelbase is 2820mm, so it is positioned as a medium and large SUV. Viewed from the side, the new car is burly, which of course indicates that it has good interior space. In terms of tires, it is reported that AT tires will only appear on models with 18-inch wheels after listing in the future.

Beijing Cross-country Beijing BJ60 2022 2.0T Basic Model

Beijing Cross-country Beijing BJ60 2022 2.0T Basic Model

  At the rear of the car, the design of BJ60 is simple and elegant, and a classic external spare tire will be used. It is worth mentioning that the taillights of the car are also full of details. After lighting up, it is the shape of traditional palace lanterns.

Beijing Cross-country Beijing BJ60 2022 2.0T Basic Model

Beijing Cross-country Beijing BJ60 2022 2.0T Basic Model

Beijing Cross-country Beijing BJ60 2022 2.0T Basic Model

  Inside the car, the overall style of the new car is biased towards luxury positioning. Leather, paint and chrome-plated decoration all bring a sense of high quality, and the full LCD instrument and large-size central control panel make it not fall behind in terms of technology configuration. In addition, there is a mountain pattern on the plaque in front of the co-pilot, which has a strong sense of ceremony.

Beijing Cross-country Beijing BJ60 2022 2.0T Basic Model

Beijing Cross-country Beijing BJ60 2022 2.0T Basic Model

Beijing Cross-country Beijing BJ60 2022 2.0T Basic Model

  In other comfort configuration, the driver’s seat is equipped with leg rest and seat memory function, the front seat is equipped with 12-way electric adjustment, heating, ventilation and massage function, and it has aviation headrest. The rear seats will also be equipped with ventilation, heating and massage functions. In addition, the car will also be equipped with 256 colors of optional ambient lights, front laminated glass and Yanfei Lishi brand 12 speakers +1 external amplifier sound system.

Beijing Cross-country Beijing BJ60 2022 2.0T Basic Model

  As for the power system, this car is equipped with a light mixing system consisting of a 2.0T engine and a +48V motor, with an 85L fuel tank and a 35L auxiliary fuel tank. The transmission system will be matched with an 8-speed automatic manual transmission, equipped with part-time 4wd system, which can electronically switch the modes of 2H, 4H and 4L. The ATS all-terrain system supports the choice of nine driving modes. In addition, the new car also uses a non-load-bearing body, and is equipped with three locks: front, middle and rear, in which the transfer case can amplify the torque by 2.54 times. (Text/car home Chen Hao)

LI’s revenue doubled in the first quarter and hit the delivery target of 30,000 vehicles in June, and the price reduction will not be considered for the time being.

K figure 02015_0

K graph LI_0

  In the industry environment where overspeed and stall occur frequently,It seems that it has always maintained its own rhythm.

  On May 10th, the published financial report for the first quarter of 2023 showed that it delivered 52,584 new cars during the period, up 65.8% year-on-year; Realized revenue of 18.79 billion yuan, a year-on-year increase of 96.5%; Operating profit and890 million yuan and 1.41 billion yuan respectively, grossAbout 20.4%, reaching the "healthy" threshold set by Chairman and CEO Li Xiang.

  Based on the market feedback in the first quarter, the second quarterThe guideline gives a new high, and the delivery of new cars is expected to reach 76,000-81,000, up 164.9%-182.4% year-on-year; The total income is expected to be 24.22 billion-25.86 billion yuan, up 177.4%-196.1% year-on-year; Annual grossThe goal remains at 20%. At the first quarter performance meeting held on the same day, the management of LI also showed full confidence in the company’s development rhythm. Strive to deliver 30,000 vehicles in June, release pure electric vehicles in the fourth quarter, not consider price reduction for the time being, and adjust production capacity according to demand, which are the key words of management.

  Maintain the gross profit margin target of 20% for the whole year.

  Among the total revenue of 18.79 billion yuan in the first quarter, LI’s vehicle sales revenue was about 18.33 billion yuan, up 96.9% year-on-year and 6.1% quarter-on-quarter.

  Li Tie, CFO of LI, said at the performance meeting that the year-on-year increase in vehicle sales revenue was mainly due to the increase in vehicle delivery and the increase in the average selling price contributed by the ideal L series models; The month-on-month increase in this revenue was mainly due to the increase in vehicle delivery, and at the same time, some of the increase in delivery was offset by the decrease in average selling price caused by the difference in product mix between the two quarters.

Main performance indicators of LI in the first quarter of 2023 (Source: EnterpriseScreenshot)

  On February 8th this year, LI officially released the first five-seat product ideal L7, and launched the third model L7 Air; after L7 Pro and L7 Max on the same day. In addition, the L8 Air, the third model of the six-seat SUV, was also launched simultaneously. According to the official price published by LI, the national unified retail prices of L7 Air, L7 Pro and L7 Max are 319,800 yuan, 339,800 yuan and 379,800 yuan respectively, which are 20,000 yuan lower than the retail prices of ideal L8 models.

  On March 11th, Ideal L7 was delivered. According to the data released by LI, the ideal retail volume of L7 terminals in March was 8,009, and the delivery volume in April exceeded 10,000.

  The delivery of vehicles with relatively lower prices has increased, and its impact has also been fed back to the Maori side. In the first quarter of 2023, LI’s gross profit was 3.83 billion yuan, up 77.0% year-on-year and 7.4% quarter-on-quarter; The gross profit margin of bicycles was 19.8%, which was lower than 20.0% in the fourth quarter of 2022.

  Among many new brands, LI has been at the forefront in cost control. Although nearly 50 stores have been expanded or optimized in LI since late June, 2022, the sales, general and management expenses in LI in the first quarter were basically the same, which remained at the level of 1.6 billion yuan, about 1.65 billion yuan. As of April 30th, LI has 302 retail centers, 318 after-sales maintenance centers and authorized car body panel repair and painting centers all over the country. In the first quarter, its research and development expenses dropped to 1.85 billion yuan.

  "Overall, we are very confident about the steady increase in gross profit margin." Li Tie said, "In the first quarter, the sales in Li ONE reduced the overall gross profit margin of vehicles in the quarter by 1.6%. We expect to complete all the sales in Li ONE in the first half of the year, so we can basically eliminate the impact of this part. Regarding the profit margin climbing of ideal L7 and Air models, we think there is still room for improvement. However, considering that there are other potential factors, we still maintain the goal of 20% gross profit margin for the whole year. "

  Before entering the pure electricity market, stabilize the market share.

  Once the news that LI will launch pure electric vehicles was exposed, it quickly seized the hot spot of public opinion.

  In Li Xiang’s view, the ultimate goal of pure electric vehicles is to replace fuel vehicles on a large scale, just like extended-range vehicles; To achieve this goal, the safety and convenience of energy acquisition are the basic conditions.

  In 2023, LI indicated that it will invest heavily in the construction of the overcharge network, and plans to build 300 high-speed charging stations before the end of the year, covering.Yangtze River Delta, Greater Bay Area, Chengdu and Chongqing, and expand the number of charging stations to 3,000 by the end of 2025, covering 90% of the country’s high-speed mileage and major cities in the first, second and third tiers.

  "We will not pass these costs on to consumers, so we will also let users buy the most competitive products in the same level at a cheaper price through effective R&D and supply chain layout." At the press conference, Li Xiang said that the layout of pure electricity sector was decided by LI after long-term planning and research. Therefore, the company has made sufficient preparations in R&D and supply chain.

  "Our core goal is to make high-voltage pure electric vehicles have prices similar to those of extended-range vehicles, and obtain gross profit margins similar to those of extended-range vehicles, which is the embodiment of our healthy operation. This is based on the research and development of models and the layout of the supply chain that we started a long time ago. "

  According to him, the first all-electric vehicle in LI will be released in the fourth quarter of 2023, and then delivery will begin, keeping the release rhythm similar to the ideal L7, L8 and L9.

  Before entering the field of pure electricity to divide cakes, LI put more energy into steadily increasing the market share. "Our core goal in the second quarter is to increase the market share of the NEV market above 200,000 yuan in the first quarter from 11% to 13%." However, Li Xiang bluntly said that there is no plan to reduce the price in LI at present. "When we make detailed long-term planning and pricing, we have set the price at the most competitive price in the corresponding price range according to the level and size of each model, and there will be problems when the price floats up and down. This is the fundamental reason why we have been very cautious in pricing and insist on long-term consideration. "

  Judging from the ideal L7 and L8 vehicle segmentation strategy, the successive appearance of Air, Pro and Max models also differentiated the same product on the basis of overall price reduction, providing more choices at the consumer end.

Ideal L7 three models configuration difference (Source: enterprise official website screenshot)

  Li Xiang said that with the test drive of the Air model to the store, the order volume has indeed increased significantly, and the ideal L7 and L8 Air models have brought about a 20% increase. "According to the first-tier, new first-tier and second-tier cities, the new first-tier cities have the highest sales growth rate at present, because for the SUV market of more than 300,000, the new first-tier cities have real consumption.. In the long run, third-and fourth-tier cities are also the focus of LI’s future expansion, with a view to gaining more market share in these regions. "

Geely Automobile’s 2022 financial report: New energy and high-end achievements appeared, and revenue and net profit increased.

In the past 2022, it was not very friendly to the entire automobile market. Under the impact of multiple unfavorable factors such as chip shortage, repeated epidemics, geopolitics and rising raw material prices, the autobots in it are miserable.

Because of this, those brands that strive for progress steadily in adversity and stick to integrity are more worthy of recognition.

Recently, Geely Automobile released the 2022 annual report data. As can be seen from the annual report, a number of major financial data of Geely Automobile hit a record high, which is really very important for the current anxious automobile industry.

A number of major financial data hit record highs. What did Geely do right?

Although the automobile market in China experienced many severe challenges in 2022, Geely Automobile still achieved many financial targets for the whole year, and ended up with bright data.

According to the financial report data, Geely Automobile achieved a total sales volume of 1,432,988 vehicles in 2022, up 8% year-on-year; Operating income was 148 billion yuan, a year-on-year increase of 45.6%, a record high; The net profit of returning to the mother increased by 8.5% year-on-year to RMB 5.26 billion; The financial situation remained strong, and the total cash level rose by 20.4% to RMB 33.7 billion, a record high.

In a word, sales volume, revenue and profit have all achieved good growth, among which revenue and net profit have reached a record high. Although the data is bright, the support behind the data actually highlights the value.

So, what did Geely do right? It is very necessary to explore Geely Automobile in the past year.

First of all, the high-end strategy is quite effective.

In 2022, Geely Automobile’s bicycle sales revenue was 103,000 yuan, a year-on-year increase of 29.6%, and the average bicycle gross profit was 17,500 yuan, a year-on-year increase of 11.1%.

The increase of bicycle gross profit is mainly attributed to Geely’s cutting off the low-end vision series, which has completely reduced the proportion of entry-level products in the whole system. At the same time, the high-value products represented by "China Star" continue to drive Geely to achieve the goal of brand promotion and value promotion.

In 2022, the high-end series of "China Star" achieved a total sales volume of 252,787 vehicles, accounting for nearly 23% of Geely (including geometry) brands, with a maximum monthly sales volume of 30,000 vehicles and an average bicycle price of 150,000 yuan, which is quite excellent not only for Geely, but also for the entire China brand and even the joint venture brand.

In addition, Krypton and Krypton also played an important role in it. In 2022, the sales volume of Lectra was 180,127 vehicles. Among them, the flagship product Lingke 09 has entered the price band of 300,000 yuan, and the product premium ability continues to improve; The annual delivery of Krypton reached the target of 70,000 vehicles set at the beginning of the year, with an average price of 336,000 yuan, which provided an important support for the average sales price of Geely Automobile, including the already listed Krypton 009. At present, the average order amount reached 527,000 yuan, and buying a car can offset the quality and efficiency of the past five cars.

Secondly, technology feeds back the revenue.

In 2022, it achieved a total revenue of 1.66 billion, a year-on-year increase of 29.9%. Behind the data, it means that Geely, which used to buy and input technology in buy buy, has now begun to realize reverse output in technology.

Although in the annual report, the income from technology licensing is mainly attributed to Renault Korea, in fact, this is not Geely’s only source of technology export income.

For example, Geely Automobile exported a variety of products and engine technology to Proton Automobile to help it achieve sales growth. There is also Geely’s technical and management output to the smart brand, and the sharing of brands such as Geely SEA’s vast architecture and Jidu will further support Geely Automobile’s future profitability.

Finally, the product goes to sea.

In 2022, Geely’s export sales reached 198,242 vehicles, a year-on-year increase of 72.4%, higher than the industry’s growth rate of 56.7%.

An Conghui, Chairman of Geely Automobile Group, Executive Director of Geely Automobile Holdings Co., Ltd. and CEO of Extreme Smart Technology, said that the overseas markets of Geely brand are mainly in some underdeveloped countries; Lectra has successfully entered the markets of developed countries in Europe, with an export volume of 28,000 vehicles last year. In the fourth quarter of this year, Krypton brand will also enter the markets of developed countries in Europe, and by 2024, Krypton brand will also enter the American market.

It is worth mentioning that in 2023, Geely Automobile’s overall overseas business is continuously expanding. According to the latest export sales data in February, Geely Automobile’s export sales in that month reached 17,500 units, an increase of over 16% from the previous month and an increase of about 78% from the same period last year.

Be steady and far-reaching, and replace "price war" with "value war"

In 2023, the prospect of the auto market is still very complicated.

First of all, the global economy is facing outstanding uncertainties in geopolitical and macroeconomic development, such as the Russian-Ukrainian war, the development of trade between China, the United States and Europe, and the next development of the COVID-19 epidemic, which may affect various supply chains and the price trends of raw materials and energy; Secondly, the continuous inflationary pressure faced by consumers and enterprises, the subsequent interest rate hikes by central banks, and the more obvious slowdown in economic growth; Finally, semiconductor supply problems continue to lead to supply constraints.

Affected by the above factors, from the beginning of this year, some car companies took the lead in opening a price war in the field of new energy and extended the "price war" to the fuel car market.

"We don’t just follow the simple price war, we have to fight the value war, the after-sales service war, the quality war, the technical war and the moral war of the enterprise. Geely will definitely maintain its strategic strength, and products will give customers an advantage and a sense of value. "

In the financial report meeting, Gan Jiayu, CEO of Geely Automobile Group, gave a clear response to the recent price war spreading in the industry.

Gui Shengyue, chief executive officer and executive director of Geely Automobile Holdings Co., Ltd. also said: "Car companies have made huge price cuts in order to survive, but the more the price drops, the less investment in R&D, and the experience for car consumers is bound to drop sharply."

From their words, it is not difficult to see Geely’s attitude towards the increasingly fierce price war in the industry-not participating in the price war, but focusing on brand war, value war, technology war, service war and moral war, shaping a higher brand image and continuously creating value for users.

Of course, Geely has a reason to do so.

The strong financial situation is of course a reason that cannot be ignored. In 2022, Geely’s total cash level rose by 20.4% to RMB 33.7 billion, a record high; Operating cash flow increased by 4% year-on-year to 16 billion yuan. Adequate cash flow can support Geely Automobile’s R&D innovation in high-value and high-end. More importantly, it is enough for Geely to maintain a stable and sustainable pace of transformation and let the enterprise enter a virtuous circle.

In addition, the competitive product cost is also the key factor for Geely Automobile not to fight the price war.

In this regard, Yan Jiayue said: "The competition between enterprises is product competition, and the competition between products is cost competition. Geely focuses on building high-value products through its own technical capabilities and cost control advantages."

In addition, Jiangsu and Zhejiang, which are backed by the developed private economy, have also brought dividends to the entire automobile industry chain. Gan Jiayue further said: "As an automobile factory in the east, 70% or 80% of Geely’s supply chain is in Jiangsu and Zhejiang, and we can gain some product competitiveness through supply chain integration."

To put it bluntly, Geely has sufficient funds, plus the advantages in technology and product support. Therefore, Geely only fights "value wars" and does not fight "price wars".

Push 10 new cars to help achieve the sales target of 1.65 million vehicles.

For 2023, Geely Automobile predicts that it will continue to maintain a positive trend in fiscal year 2023.

Geely Group sets the annual sales target at 1.65 million vehicles, which is about 15% higher than the total sales in 2022. Among them, the sales volume of new energy vehicles has doubled. According to this calculation, the sales volume of new energy vehicles of Geely Automobile will be close to 660,000 this year, accounting for nearly 40% of the sales volume.

In such a complex and subtle market environment in 2023, the goal of Geely can be said to be quite challenging. To this end, Geely plans to launch 10 new cars to help achieve the annual sales target.

The first is the Geely brand. At present, the plug-in hybrid A-class SUV Galaxy L7 has been unveiled and will be delivered in the second quarter. The plug-in hybrid car Yinhe L6 will also be delivered in the third quarter; E8, the prototype of Galaxy Light, will be delivered in the fourth quarter.

In addition, in 2023, Geely will launch a new compact SUV——G426 (internal code), the new Geely Emgrand L Raytheon Hi·P and a new SUV, with its internal code FX12, presumably the Coupe version of Bo Yue L(FX11).

Secondly, the brand of Lexus, in addition to changing the existing products, will launch two brand-new models this year, the medium-sized SUV Lexus 08 and the plug-in hybrid medium and large cars, which are expected to be named Lexus 07.

Once again, it is the brand of Extreme Krypton. This year, two brand-new models will be launched, the Extreme Krypton X and the pure electric compact car. At present, the Extreme Krypton X has been unveiled or will be delivered in the middle of this year; The pure electric compact car is expected to debut in the fourth quarter.

Finally, the Ruilan brand Ruilan 7. It is reported that Ruilan 7 is based on Geely GRBC crystal architecture, equipped with a variety of powertrains, which can realize a variety of driving forms such as front drive, rear drive and four-wheel drive, and can complete a variety of high-order intelligent driving such as AVBS automatic valet replacement. The car will be listed in July.

In terms of intelligence, Geely will also continue to increase its intelligent self-research capabilities and launch the Galaxy N OS system. At the same time, Geely Automobile will launch a higher-level intelligent driving scheme (10V5R1L) on the basis of 6V5R, so as to enhance the ability of independent perception and intelligent decision-making, and solve the long tail problem of NOA navigation assistance.

Summary: In the complicated and changeable year of 2022, Geely Automobile not only grew steadily against the trend, but also broke through the bottleneck of annual sales of 1.3 million vehicles in the past three years and jumped to a new level. In 2023, Geely Automobile will continue to be steady and steady, accelerate the transformation of new energy and intelligent fields, and boost the Geely brand to a new highland.

Adhere to your own strategic goals, adhere to self-confidence in building cars, win by customization, and win by scientific and technological self-confidence and long-term doctrine. It can be predicted that in 2023, Geely will continue to make great strides and make breakthroughs, and lead the China brand to achieve a new leap.

China stepped into the "traffic society" and consumed nearly 10 billion g of mobile traffic in the first half of the year.

  CCTV News:Whether it’s work, daily life, or leisure and entertainment, people can see the scene of holding their mobile phones and brushing their heads.

  According to the latest data from the National Bureau of Statistics,In the first half of the year, the cumulative usage traffic of China’s mobile Internet users reached 8.89 billion G, up 136.8% year-on-year. It is expected that it will exceed 10 billion G by the end of the year.. Statistics from the Ministry of Industry and Information Technology show that ChinaAmong the 1.17 billion mobile Internet users, the average access traffic per household was nearly 1.6g in June.It is more than four times that of the same period in 2015.

△ Figure/vision china

  With the increasing correlation between mobile data traffic and life, traffic not only brings convenience to life, but also promotes the development of emerging industries, profoundly changes the social form and affects people’s daily life. 

  How much traffic do you use every month?

  China has fully stepped into the "flow society"

  Nowadays, many people’s days start like this: calling a car to work online, paying for lunch delivery by mobile phone, communicating with social networks at any time, playing drama on their mobile phones after work, and video chatting with friends in the evening … … Mobile payment, mobile entertainment and mobile office, data flow has become an important support of social information flow.. 

△ The first multi-type "mobile payment" bus in China

  Yu Jianing, director of the Economic Research Institute of the Ministry of Industry and Information Technology, said, "Traffic itself is data and information, but the content it carries also includes social value. China has fully entered ‘ Traffic society ’”。 According to statistics, in 2016, China’s mobile Internet users accessed 9.36 billion g, an increase of 8.48 billion g over 2012, with an average annual growth rate of 80.6%. 

  The era of 10 billion G traffic has arrived, experts said.Flow economy is the performance of digital economy. Digitalization and digital technology are transforming life and all walks of life.. Online shopping, mobile phone ordering, mobile payment, etc. make mobile phones closely integrated with the real economy. As online payment companies enter overseas markets, people can gradually enjoy the convenience brought by offline payment of mobile phones when traveling abroad.

Citizens are using unmanned express vehicles.

  According to the 40th Statistical Report on Internet Development in China just released by China Internet Network Information Center, as of June this year,The number of netizens in China reached 751 million, and the number of mobile phone netizens reached 724 million.The proportion of mobile Internet access continues to increase. In the first half of the year, the number of users of various mobile phone applications continued to rise, among whichMobile phone take-out applications grew the fastest, with the number of users reaching 274 million, an increase of 41.4% compared with the end of 2016.;The number of mobile payment users reached 502 million.,463 million netizens use mobile phones to pay when they spend offline.. 

△ Figure/vision china

  "Sharing" the new format, the income of the top 100 Internet companies exceeded one trillion.

  What leads to the arrival of the traffic era is not only the expansion of user scale, but also the development of new formats. More precisely, the relationship between the traffic era and the new format is mutually reinforcing. Since the second half of last year, the industry in bike-sharing has achieved rapid development.As of June this year, the number of users in bike-sharing has reached 106 million, accounting for 14.1% of the total netizens.The business coverage has penetrated from the first-tier cities such as Beishangguangshen and Shenzhen to the second, third and fourth-tier cities, and some bike-sharing brands have begun to go international.

  Live broadcast, flash, maker, online car, bike-sharing, mobile phone takeaway … … These new occupations based on mobile Internet have opened up new space for industrial development.According to incomplete statistics, in 2016, the number of take-away riders registered in China’s take-away platform has exceeded 10 million.. 

  According to the list of "Top 100 Internet Enterprises in China" in 2017,In 2016, the total revenue of Internet business of the top 100 Internet companies reached 1.07 trillion yuan, up 46.8% year-on-year, breaking through the trillion mark for the first time.Among them, there are nearly 50 enterprises related to the field of big data and nearly 20 enterprises related to artificial intelligence.

  Wen Ku, director of the Communication Development Department of the Ministry of Industry and Information Technology, said that the rapid development of the mobile Internet has spawned many new occupations and formats. Many enterprises provide diversified and personalized services to the majority of mobile communication users in combination with their own characteristics and advantages, meet people’s different needs, promote market competition, improve social efficiency and stimulate market vitality.

  Intelligent industry develops 5G network to promote "Internet of Everything"

  Based on the rapid growth of traffic scale, intelligent industries such as Internet of Things and VR industry will usher in rapid development in the future. 

△VR equipment helps middle school classrooms

  Experts believe that with the approaching of the 5G era, the explosive growth of traffic will bring more changes that are worth looking forward to. “It takes one hour for 4G to download a high-definition Blu-ray movie, but it may only take a few minutes for 5G. The powerful transmission capacity will allow more formats to carry traffic express trains."

  In June this year, China Information and Communication Research Institute released the White Paper on the Economic and Social Impact of 5G, proposing thatThe 5G network will provide at least ten times the peak rate of 4G, millisecond transmission delay and hundreds of billions of connection capabilities.Open a new era of extensive interconnection of everything and deep interaction between man and machine.

  5G will comprehensively build the key infrastructure for economic and social digital transformation, from online to offline, from consumption to production, from platform to ecology, and push China’s digital economy to a new level. For telecom operators, the rapid growth of traffic consumption has brought huge opportunities, but it also means that there is more room for speeding up and reducing fees, so as to achieve benign development.

[See you at 8: 00] Promote illegal content! 42 anchors were banned for 5 years.

  At 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

  [Focus]

  With the approval of the Central Military Commission, the Armed Police Force started to use a new vehicle license plate, and the current license plate was abolished on October 31st.

  The first batch of generic drugs was encouraged to be published, and 33 drugs were selected.

  According to the national medical insurance bureau, it is expected to realize the "one code communication" of the national medical insurance system in 2020.

  The director of the State Post Bureau said that the contribution rate of parcel delivery in China to global growth exceeded 50%.

  The Ministry of Culture and Tourism will issue regulations to "kill big data" or be punished for online travel.

  According to the General Administration of Market Supervision, new energy vehicle companies should report the accident within 12 hours.

  From 10th to 19th, the last batch of savings bonds (electronic) will be issued by banks this year.

  On the 9th, the 2019 Beijing Industry Wage Guidance Line involving 19 industries was released, and the minimum wage guarantee line was set at 25,920 yuan.

  Twenty-one 4A-level scenic spots were rectified in Shandong, and four scenic spots, including Cowherd and Weaver Girl, were delisted.

  Zhao Jingbo, former inspector of the General Office of Jilin Provincial Government and former secretary of Jilin Municipal Committee, was double-opened.

  Su Shaoyun, former chairman of Tongcheng Rural Commercial Bank of Anhui Province, returned to China and surrendered himself.

one

  [Expo]

  The White House said it would not cooperate with the impeachment investigation of President Trump in the House of Representatives.

  An F16 fighter plane of the US Air Force in Europe crashed in Germany and the pilot was injured.

  On the 9th local time, Turkish President Erdogan announced that the Turkish army and the Syrian National Army launched military operations against extremist organizations and Kurdish armed forces in northeast Syria.

  The World Health Organization released the first global vision report, saying that more than 2.2 billion people around the world are blind or have visual impairment.

  Former British Prime Minister Winston Churchill’s unfinished cigars will be auctioned, starting at 6,000 pounds.

  Recently, the Korean Cultural Relics Department unearthed more than 400 ancient pottery and 2 seals on the seabed just 100 meters away from the west coast of Jeju Island, which were suspected to be owned by China businessmen.

  NASA’s Curiosity rover found sulfate deposits in Gail Crater on Mars, which indicates that there may have been life in Gail Crater.

  Britain has won a lottery prize of 170 million pounds, a record high.

  [hundred States]

  The network performance (live broadcast) branch of China Performance Industry Association announced the fourth batch of anchor blacklists, and 42 people were banned for five years for promoting pornography, gambling and other illegal content.

  In the next 10 days, cold air will come one after another, and the temperature in many places in the north will be lower than normal.

  Mobike began to adjust the pricing method in Beijing: 1.5 yuan is charged for riding within 30 minutes, 1.5 yuan is charged for riding beyond 30 minutes.

  Two men in Tongliao City, Inner Mongolia Autonomous Region killed a family of four and robbed them of money to go home for the New Year. After 23 years of absconding, they were arrested.

  A woman in Haikou missed the station, angered and hit the bus driver, and was sentenced to four years in prison.

  A 10-year-old girl sued her biological mother for nine years, and the court ordered her to pay 1000 yuan every month.

  Teachers and students of Shanghai University will pay a cleaning fee of 5,000 yuan for stealing the stone carvings of the Southern Dynasties. 

  The woman was bitten by a monkey while playing in Jiangsu Baoshengyuan Scenic Area. The person in charge of the scenic area said that macaques are protected animals and can only be passively defended.

  Zhejiang A&F University has set up a self-help shared kitchen for students, and 10 yuan can use it for 4 hours.

  Visual sense

  On the 9th, the Shanghai Sports Federation issued a notice that the "2019NBA Fans Night" activity was cancelled. The staff dismantled the built chairs and stools in the Shanghai World Expo Celebration Square.

2

  On the 9th, at this moment — — The 4K Cantonese version of the 70th Anniversary Celebration of the National Day was premiered at the Yuanfang Theater in West Kowloon, Hong Kong. More than 200 people from all walks of life in Hong Kong attended the premiere.

three

  On October 9th, local time, the Royal Swedish Academy of Sciences announced that the 2019 Nobel Prize in Chemistry would be awarded to John B. Goodenough, M. Stanley Wittingham and Akira Yoshino for their contributions to lithium-ion batteries.

four

  [sound]

  "First of all, I want to wish my very good friend — — Happy birthday to Japanese Prime Minister Shinzo Abe, who is 39 years old today. "

  — — On October 7, local time, Putin’s birthday, Trump wished Abe a happy birthday.

  "It is estimated that I am fat after retiring, and help me maintain my image."

  — — Hui Ruoqi responded humorously to Weibo, the official of Tianjin Sports Bureau, who mistakenly sent a mosaic photo of himself.

  "If Brexit cannot reach an agreement, how long can the inventory of toilet paper last?"

  — — British parliamentarians asked the government to ensure that there should be enough toilet paper available in the case of "no agreement to leave the European Union".

  [face]

  Feng Duan, a famous physicist and educator, academician of China Academy of Sciences and retired professor of Nanjing University, has been writing poems for his wife for decades, and has been called "the most beautiful love" by netizens.

five

  Zou Yiqing, a well-known playwright and one of the writers of the 86th edition of The Journey to the West, died of illness on the 9th at the age of 81.

six

  See you at 8 o’clock tomorrow!

  Editor: Xiao Xiao Luo Meng

The counter-attack of "Hidden into the Dust" is expected to exceed 100 million at the box office, and Tik Tok’s literary films with "goods" have reached a new peak?

Author | Wang ruoye

Edit | Mingming

On July 6, 2022, "Hidden into the Dust" was officially released, with a box office of 349,000 on the first day of release, accounting for only 2.3% of the films.

At that time, the cumulative box office predicted by Cat’s Eye for this film was 565,000, and the final box office prediction of the film by the public remained at around 2 million. As a rural literary film, even Ruijun Li, the director of Into the Dust, once mentioned in an interview that he was worried that this film would become cannon fodder for the summer file.

On August 9, 2022, "Hidden into the Dust" was webcast and landed on many video platforms such as Youku, Tencent and iQiyi. According to past experience, it is inevitable that the box office will decline after a movie is launched on the online video platform. However, Into the Dust unexpectedly broke the inherent cognition of the public.

52 days after its release and 21 days after its online broadcast, Into the Dust miraculously fell to 3.662 million box office in a single day, reaching the highest single-day box office at present. It is predicted that the box office will soar from more than 50 million to more than 80 million again, and the single-day box office is expected to soar from more than 3 million to more than 5 million. Even many netizens boldly said that they are optimistic about the box office of the film. The cat’s eye also resumed on August 30th.predictThe total box office of "Hidden into the Dust" in mainland China will break 102 million.

After the cinema films are broadcast online, it is rare that the box office increases instead of falling, so that it feeds back the film market. It is urgent for the market to find out what makes the long tail effect of the film so strong, and it is also urgent to know whether the box office decline of "Into the Dust" can be repeated.

Word of mouth solidly improves box office performance

 

"Hidden into the Dust" Douban scored 7.8 points, and now it has risen to 8.5 points, ranking first in Douban’s real-time hot book audio-visual list.Not only has it become the first Chinese cinema film with a Douban score of 8 this year, but it is also the Chinese cinema film with the highest Douban score this year.

The official Weibo, who opened the movie "Into the Dust", has only a few more than 1,000 fans. Of the 103 articles published in Weibo, only a few in Weibo have turned over 100 praises and comments. All this makes the announcement of this film seem to have a sense of "big hidden in the city".

The most famous story in the previous film was the behind-the-scenes shooting story told by Christina. Many netizens called that story "The Chocolate Factory in Christina", and this stalk of Christina even replaced "You are my God", which was very popular. However, the popularity of the stars themselves has not been transferred to movies.Before "Into the Dust" went online, the box office was in a downturn.

According to the box office trend chart of "Into the Dust", it can be seen that the box office trend in the picture presents a strange V-shape, but it grows more rapidly after the webcast goes online. On the one hand, the literary film itself is a niche film, and the number of films given in the early stage of the cinema is not enough, which leads to the decline of the box office after the release; On the other hand, webcasting enabled more viewers to see the film, and word of mouth drove the cinema box office.

It is not only "Hidden into the Dust" that still chooses to be put in the cinema after webcasting goes online.

In 2019, the popular animated film "Nezha, The Devil Child Came to the World" was launched on October 11 before it was released on October 26. However, according to the box office trend of "Nezha, The Devil Child Came to the World", the box office of the film continued to decline after it was launched. In 2021, the "520" movie "Decisive Battle Against the Black" was also launched on the online platform on May 29th, while releasing the notice of key extension. This also led to the final box office score of "Decisive Fight Against the Black" of only 405 million.

Can be like "Hidden into the Dust", there are few films that have fallen strongly after webcasting. Searching for the film reviews of "Into the Dust" on social platforms, many people choose to continue Amway with their friends after watching the movie. Many of them decided to go to the cinema to get another ticket after watching the movie on the video platform. Since the audience is willing to go to the cinema for support, the demand for films has increased for cinemas, and it is natural to increase the mutual benefit of film arrangement.

After the number of films in "Into the Dust" increased, the attendance rate was also guaranteed. This is also the effect that high reputation can bring.High word-of-mouth and high box officeThis simple sentence has been truly verified in "Into the Dust".

Short video platform helps box office rebound

 

The propaganda achievements of "Into the Dust" can go to a higher level.The short video platform also contributed.

According to the statistics of cat’s eye data, the topic broadcast volume of Into the Dust in Tik Tok has reached 2.1 billion, and it has been listed on the hot search list of Tik Tok for many times. On August 30, 2022, the number of likes on the official account of "Into the Dust" in Tik Tok has also exceeded 81.49 billion. Compared with thousands of fans in Weibo’s official account, nearly 200,000 fans in Tik Tok’s official account are really huge.

In addition to official accounts, "tap water" bloggers on the short video platform have also emerged after the webcast of "Into the Dust".Major film bloggers and online celebrity bloggers in different fields have started to publish relevant contents of "Into the Dust".

July was a smash hit, and Dong Yuhui, who has many fans, also talked about "Hidden into the Dust" in the selection live room in the East. Judging from the volume of fans in the East’s selection live broadcast room, there are not a few potential box office supporters. On August 22nd, in Tik Tok’s hot search "What’s the stamina of hiding in the dust?", the film published by online celebrity blogger Kongkong Diary with 4 million fans was praised by nearly 500,000 people. In the video, Kongkong Diary explained his feelings of watching movies, and many netizens began to post the classic lines in this video comment area. Another part of netizens who haven’t seen "Into the Dust" spoke in the comments, saying that they had been arrived by Amway and would go to the cinema to see the film.

On the one hand, among the audience groups of short video platforms such as Tik Tok, there are more rural users in third-and fourth-tier cities and counties.As a rural film, Hidden into the Dust, especially the huge display of farming culture in the film, easily resonates with netizens in Tik Tok.

And according to the cat’s eye data, the local box office growth of "Into the Dust" is concentrated in the Central Plains region where the farming industry is relatively developed, such as Shaanxi and Henan. Based on this, it is found that it is a correct and beneficial strategy to choose short video platforms such as Tik Tok to announce the content in the later stage of "Into the Dust". In the early stage, "Into the Dust" made accurate publicity for the audience of literary films in developed areas such as Beishangguangshen and Shenzhen. The main creators ran several rounds of roadshows, but the results were minimal.

The news of being shortlisted for Berlin Film Festival failed to make literary film lovers take "Into the Dust" out of the circle, but a rural blogger on a short video platform made "Into the Dust" successfully enter more people’s horizons.

On the other hand, the second creation and editing of "Into the Dust" on the short video platform is mainly based on the output of film reviews, which is very inflammatory.The expression of netizens’ true feelings can drive more people to express their views on this film and arouse everyone’s interest in this film.

Breaking the inherent circle of literary films, "Hidden into the Dust" is still accumulating after the online broadcast. How to make good use of the audience of the short video platform so that webcasting is no longer a "box office springboard" may be a new thought brought to the film market by "Into the Dust".

Can "Into the Dust" be reproduced?

 

In recent years, the only film short-listed in the three major European competitions, Hidden into the Dust, was also withdrawn in February 2022.

Due to various reasons, the film market remained sluggish in the first half of this year, and "Into the Dust", which was released in July, did not expect that the film with minority theme was expected to become a phenomenal domestic literary film. It is not a simple matter to reproduce the success of "Into the Dust".

First of all, from the perspective of subject matter, although "Into the Dust" is a literary film, its content is close to the northwest countryside, which coincides with the audience of the short video platform.With the help of short video platform, the box office can take off directly.Secondly, after the webcast was launched, the number of second-generation videos on the short video platform increased.However, different from the ordinary plot explanation, the second creation video of "Into the Dust" is mostly an emotional film review, which extends from the story of the film to the emotional expression of the group and can impress the audience to watch the movie.

There is also the support of the cinema for "Into the Dust".As early as the beginning of the film’s release, the general manager of Jinan Belle Palace Cinema once sent a message to Weibo, saying, "Into the Dust" has been streamed, but I am still arranging films for it, because I firmly believe that the sound effects on the big screen are more attractive to fans than computer screens and mobile phones. " On August 30, 2022, "Into the Dust" won the highest attendance rate on that day, which did not live up to the expectations of many cinemas.

But most importantly, we have to return toThe quality of "Into the Dust" itself passed the test.Therefore, it can be full of stamina.

At the same time, the film "Tomorrow’s Battle" was ridiculed on the short video platform for "selling badly", and the box office just passed 600 million after 27 days of release. Ruijun Li, the director, also said in an exclusive interview with Zumu News that he understood the choice of film arrangement in cinemas and cinemas in the early stage. "The audience has the freedom to choose what to watch, and the cinemas have the freedom to choose what to arrange. Even if we want to talk about feelings, the premise is to let the market operate first. Now the cinema has been’ hungry’ for a long time, let the cinema fill its stomach first, and then take care of art movies. "

It is gratifying that the market has now clearly perceived the value of the art film "Into the Dust". On September 30, 2022, "Hidden into the Dust" was postponed to September 30 after it was announced on August 2 that the key was postponed to September 12. In addition to the key extension, the proportion of cinema films is also rising, reaching 10%. Compared with the release volume of about 0.2% in the early stage, the box office data of "Hidden into the Dust" in September should be more impressive.

It can continue to ferment word of mouth after webcasting, and the box office in a single day has exceeded 4 million, and the total box office has reached 37 million.This is a miracle of a film, and it also indicates new opportunities in the film market.

Soldiers in the Marine Police Area of the East China Sea Fleet go ashore for dinner without affecting emergency sailing.

  Overall planning on the level, development to see practical results. Walking into a marine police area of the East China Sea Fleet, modern sailors’ restaurants and neat garden-style camps all reflect the brand-new look of the motherland’s East China Sea outpost, taking into account scientific development.



Navy soldiers are carefully wiping and maintaining shells.


  Unify the relationship between "big things" and "small things" and improve the health index of development.


  In the transitional period, the marine police area has faced many development issues in the past two years. How to deal with the balance, so as not to care about one thing and lose another? The experience of the Party Committee of the Marine Police District is to coordinate the relationship between "major events" and "minor events", paying attention to both "major events" related to the construction and development of the army and "minor events" related to the vital interests of officers and men, and improving the health index of development.


  In the past, the sailors in the marine police area continued the tradition of eating on the deck: when it was time for dinner, everyone held their rice bowls in their hands and squatted on the deck in groups of three and five around the dishes on the ground.


  The leaders of the Marine Police District are anxious in their eyes: it has been almost 30 years since the construction of the Special Zone, and the people’s lives and environment have undergone earth-shaking changes, while our sailors have been camping all the year round, which not only affects their health, but also affects the image of the sailors in the Special Zone.


  At the party Committee meeting, the idea of "sailors going ashore for dinner" was put forward, which was followed by many concerns: Will going ashore for dinner weaken the fighting spirit of officers and men who take ships as their home? What should I do if I need to prepare for war and sail in an emergency after landing? Where does the construction fund come from?


  No matter how difficult it is, it is not difficult to emancipate the mind. In March 2004, they seized the opportunity of building a modern port tourist city, integrated military and land resources, invested nearly 10 million yuan with the support of their superiors, and built a modern comprehensive sailor restaurant with a building area of 900 square meters, which can accommodate 570 people at the same time, becoming the first three-level surface warship unit of the navy to go ashore for dinner. Sailors’ Dining Room is located at a distance of 20 meters from the wharf. When going out to sea, some cooks in the dining room are dispatched to accompany the boat, which ensures the combat readiness and emergency sailing speed.


  Facts have proved that the original concerns are superfluous. The sailors’ restaurant made the officers and men smile, which greatly inspired their enthusiasm for loving ships, boats and battle positions.


  Dongxiu 912 has been anchored in the East China Sea outpost for 10 years in a row to carry out the task of repairing ships, and has been called "the high-rise house in the special zone" by local citizens. The smaller the unit and the more difficult the conditions, the heavier the weight will be in the hearts of the party Committee "a group of people". In recent years, the Party Committee of Marine Police District has paid special attention to the construction of "high-legged house", and modern living facilities such as fitness equipment, LCD TV and desktop computer have settled here one after another. At the end of last year, the Party Committee of the Marine Police District granted officers and men a special treatment according to their need to see green plants because they worked at sea all year round: bringing soil from land and opening up an open space on the dock to grow flowers and vegetables. In April this year, Zhao Minyang, political commissar of the Marine Police District, came here to listen to the opinions of officers and men and promised to help them realize 12 wishes. It is this overall idea of "grasping the big but not letting the small" that makes 48 grass-roots units and 37 small scattered and far-reaching units in the Marine Police District show a good momentum of healthy development.


  Unify the relationship between chessboard and chess pieces, and eliminate the potential shortcomings of development


  There are great regional differences among the troops in the marine police area. There are both urban troops stationed in the prosperous special zone and troops stationed on the island far away from the government and under difficult conditions. In addition, there are many small scattered units scattered in different regions spanning thousands of kilometers, just like the "three worlds" with different levels of development. Therefore, the development of the marine police area is, to some extent, a question of how to coordinate the development of the "three worlds".


  After the fleet implemented the "catch one piece a year" of grass-roots construction, it was suggested that the marine police district organs and a submarine hunting brigade located in the special zone are window image units, and the grass-roots construction has a high starting point and many advantages, and it is easy to produce visible results from superiors, so it should be the key construction targets; The construction of the escort boat brigade stationed in remote islands and with relatively backward infrastructure construction can be planned for five years and put into construction bit by bit.


  "Army building is a chess game, and each unit is an indispensable chess piece. It is impossible to create new shortcomings because of uneven development!" The party Committee of the Marine Police District rejected the proposal. They organized personnel to conduct a thorough investigation of all units and put forward different development plans in a targeted manner.


  The escort boat brigade is stationed in the isolated island, the traffic is inconvenient, and the available development resources are very limited. Therefore, the Marine Police District has given priority to the funding tilt, and has invested more than 10 million yuan to focus on infrastructure construction and the transformation of the military port, thus achieving the construction requirements of a garden-style modern military port in one step.


  The infrastructure of the marine police district organs and a submarine hunting brigade has a good foundation and a high starting point. The party committee of the marine police district makes full use of the regional advantages of the resident special zone cities, adopts the method of combining adjustment and utilization, new construction to make up for vacancies, and transformation and upgrading, and invites local urban planning professionals to design, so as to make the infrastructure upgrading and upgrading project a highlight project of the special zone. Nowadays, the modern military port terminal has become a beautiful scene of the military station.


  Unify the relationship between today and tomorrow and seek the sustainable effect of development.


  During the study and practice of Scientific Outlook on Development, the party committee of the Marine Police District reached a valuable consensus: we should run a "baton" well, be a "tree planter", coordinate the relationship between today and tomorrow, and strive for the sustainable effect of army development. Last year, when planning to renovate the dock of the military port, Commander Gemee proposed to build a new frigate dock separately. Many people don’t understand: at present, the marine police area is basically equipped with old ships, and the existing facilities are enough. Although there is an idea to equip a new frigate, it is still unknown when it will arrive. Is it worth spending limited funds on an "unknown"? At the Standing Committee meeting, Commander Cheng asked everyone to think about Scientific Outlook on Development: the construction of combat effectiveness is a relay race, and each team is one of the best. If we don’t reserve a place for new equipment in advance today, what shall we prepare once the new equipment is in place tomorrow? How do we make a stick? Finally, the Standing Committee reached a consensus that priority should be given to building new docks according to first-class standards.


  At the beginning of this year, the repair shop of the Equipment Department will rebuild the building. According to the normal argument, as long as a five-story building is built, it can meet the current needs. At the seminar of the Standing Committee of the Standing Committee, everyone thought that the marine police area is currently in a leap-forward development stage, and the immediate construction should keep pace with the development of the army. Finally, they decided to design the originally planned 5-story pile into a 10-story pile, which will increase the budget by more than 400,000 yuan, but leave more room for future army building.


  It is this idea of "serving tomorrow’s combat effectiveness" that makes this old equipment unit not satisfied with the status quo and constantly seeks new breakthroughs in combat effectiveness construction. As early as the beginning of the transformation of the army, the party committee of the Marine Police District keenly put the new topic of carrying out diversified military task training into the agenda of the party committee’s discussion and training, and proposed to make a difference in "coordinating the two forces, enhancing the two capabilities, and forming system capabilities".


  At the end of last year, they took the initiative to coordinate 11 local sea-related departments to organize joint search and rescue drills, and successfully drilled 12 specific topics, which provided valuable experience for the military and local maritime rescue operations to clarify the task division, information sharing and command coordination. In recent years, the number of gold medals and the total number of medals in the marine police area have ranked first in the competition of military basic courses organized by higher authorities, and major military drills have been successfully completed many times. Last year, the Party Committee of the Marine Police District was rated as "Advanced Division Party Committee" by the Navy. (Lu Wenqiang Special correspondent Fang Lihua Our reporter Zhao Fengyun)

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